Digital Marketing

Doing Business the Right Way

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Eligibilty :-  Any Graduate

Syallbus :-

Module 1: Digital Marketing​

  • Basics of Internet

  • Understanding Basics of HTML

  • What is Keywords?

  • Research of keywords With the Google keyword Planner

  • How to choose  Domain Name?

  • Naming of Pages and Folder

  • How to use pictures for Digital Marketing

Module 2: SEO (Search Engine optimization)

  • What is SEO?

  • why seo is used?

  • Types of Seo

  • Google Algorothm

  • blended seo

  • Tools: OSE & Ahrefs

On-Page Optimization

  • What is on-page activity?

  • What is keywords?

  • What is tags?

  • use of title tags

  • Length of tags

  • What is meta tags, meta description?

  • Use of meta tag?

  • Usage of header tags (h1 to h6)

  • What is anchor tag? Where we use it?

  • Check Charset encoding information

  • Check Charset encoding information

  • Canonical links

  • Rich snippet

  • Page content

  • What is easy to understand and responsive site?

  • Connections of web based life symbols

  • Adding of robots.txt

  • What is google analytics?

  • How to link google analytics

  • Xml sitemap 

Off-Page Optimization

  • Link building

  • Using classified for inbound traffic

  • What is backlink?

  • Who is linking to us? bad links

  • What is PA and DA?

  • Do-follow vs no-follow

  • Page ranking

  • Article Submission

  • Blog Writing

  • Guest blogging

  • Micro Blogging

  • Directory submission

  • Listing in Business sites

  • PPT submission

  • Link Submission

  • Social bookmarking sites

  • Image submission sites

  • Video submission sites

  • Review and comment writing

 

Mobile SEO

  • User friendly / mobile friendly

  • Avoid common mistakes

  • Configure for other devices.

 

3 : SMM(Social Media Marketing)

  • what is smm in digital marketing?

  • importance of smm ?

  • Difference of smm vs smo

  • types accounts to focus 

  • What is Google Adsence?

Email Marketing

  • what is e-mail marketing?

  • Benefits of email marketing

  • Email marketing software

  • introduction to mail chimp

  • email marketing goals

  • email marketing strategy

  • html email

  • Email Tracking

Inbound Marketing

  • Google Adsense

  • Google analytics

  • Traffic Report

  • Audience Report

  • Affilate marketing

  • what is am?

  • how to works?

  • How to find good niche?

  • Top networks for Affilate Marketing

  • Promotion of AM products

  • Reports and ROI

Conversion Tracking

  • What is the conversion Tracking

  • Types of conversion

  • Process and Funnel in conversion tracking

  • what is multi channel funnel?

  • Attribution 

  • Reporting

 

Insta Marketing

  • How to create Insta account

  • Analyzes Brand

  • Strategy of Instagram Marketing

  • Images / Picture Dimesnsion

  •  filters in Instagram Marketing

Pinterest marketing

  • use of pinterest

  • How Brands uses pinterest for Marketing

  • Customize / Redo  Profile

  • links and pins

  • Boards in pinterest

  • Tool for pinterest

 

Facebook Marketing

  • What is Facebook Marketing

  • objectives to roi.

  • Competitive research & analysis

  • Audience targeting

  • Bidding Strategies fb

  • Remarketing Strategy for fb marketing

  • Strategy presentation 

  • Types of fb ads

  • Difference between fb ads vs google ads

  • Importance of click through rate (CTR)

  • Targetting and optimizing your ad

  • live fb communities

  • community building on fb

  • Fb brand page orientation

  • Edgerank algorithm

  •  importance of engaging targeted audience on fb 

  • fb insights for success

  • facebook marketing success stories

Twitter Marketing

  • what is Twitter Marketing

  • use of  Twitter marketing

  • twiter profile creation and customizing

  • types of twits and statistics

  • basics knowledge of HTML

  • Analysis of big brands

  • what is hash tag?

  • Tools  for twitter marketing

  • Twitter analytics,startegy and campaigns

  • Pr on twitter

  • Engaging customer

​YouTube Marketing

  • Creation of you tube channel

  • You tube video marketing

  • Viral video / most viewed video  examples

  • How to optimize video

  • You tube engagement

  • Increasing subnscribers

  • Anniotation Cards

  • Use of Playlist

  • Getting copyrights 

  • The most effective method to MailChimp insights

Linkedin Marketing

  • Connected in utilizing for B2B 

  • Review of connected in 

  • Lead age through individual profiles 

  • Lead age for big business, organization page , advertisements , Strategy, gatherings

  • Profile makeover, answer , bunches , announcement proposal 

  • Open discourse on way to deal with influence them 

  • return on initial capital investment estimation system 

  • return on initial capital investment measurements dashboard creation

  • Roi measuring tools

  • Key competence

  • Tools

  • What is ORM?(online reputation management)

  • Why ORM?

  • Examples of ORM

  • Areas to Google in ORM

  • Generating report for ORM

  • Monitoring of Search result

  • Monitoring of complaint sites

  • Monitor sites and blogs

  • Case study

  • Tools for managing reputation

Module 4: Search Engine Algorithm

  • ovierview of Search Engine Algorithm

  • Understanding search engine algorithms

  • ​How do search engine algorithms work.

  • Penalties and recoveries of search engine.

  • Why a search engines needs to be updated ?

  • Reasons to get your website penalized.

  • The most effective method to get your site enhanced of google's hummingbird

  • What is panda and penguin algorithms ?

  • What is google’s emd updates?

  • Recovery of your site from panda , penguin and emd ?

Module 5: Search engine marketing(SEM)

  • Introduction To PPC Training

  • PPC Account create

  • Google AdWords

  • Yahoo Search Engine Marketing

  • Set-up PPC Campaign

  • PPC campaign Navigation

  • Use My Client Centre (MCC)

  • What is “Click-through-Rates” (CTRs)

  • What is Impression?

  • What is Conversion?

  • What is “Cost/Conversion”?

  • How to increase CTR & Conversion

  • What is Tracking Code?

  • How to do Keyword Research for PPC

  • What is Keyword Research?

  • Research PPC Keywords

  • Select Targeted/related Keywords

  • Analyze Competitors keywords

  • Find Keywords popularity & Search Volume

  •  Keywords in Ad groups

  • PPC Keywords tools and resources

  • How to Create Ads for PPC Campaigns

  • Create Effective Ads Ad groups

  • Bids Management in PPC

  • What is bidding?

  • What is Quality Score?

  • How Quality Score Effect on Bids?

  • How to Increase Position on Search?

  • Bid for Ad position

  • Importance of bidding techniques

  • How important is Landing Page for PPC

  • What is Landing Page?

  • Important of Landing Page

  • Optimize your landing pages

  • How to Increase conversion rates

  • Use ‘Calls to Action’

  • Cost/Conversion

  • PPC reporting structure

  • Campaign Performance Reports

  • Keywords Performance Reports

  • Ad group Performance Reports

  • Ads Performance Reports

  • PPC Campaigns Tools

  • Google AdWords Tool

SMS Marketing

  • bulk SMS

Module – 6 (Tools)

  • Web Analytics

  • Google Analytics

  • Google Adwords

  • Web Master tool

  • Adsense

  • Google Forms

CERTIFICATIONS

  • Adwords Fundamental Course

  • Adwords Display Certification

  • Adwords Mobile Certification

  • Adwords Search Certification

  • Adwords Video Certification

  • Digital Sales Certification

  • Analytics Certification

  • Search Ad 360 Certification

  • Bing Ads Accreditation Exam

  • Hubspot Inbound Marketing Certification

  • Hubspot Email Marketing Certification

  • Hubspot Content Marketing Certification

  • Facebook Blueprint Certification

  • Twitter Flight School Certification

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